Everyone around you has an agenda. Even the ones who agree with you.

I have one too. Yours.

Executive sparring. Your biggest decisions, tested before they cost you.

Twelve and a half years at Google. Now independent.

One email a month. It starts with a 10-minute audio briefing.

Sascha Schneider

When did someone last tell you no?

The most expensive mistakes rarely look like mistakes. They look like a plan everyone agreed with.

Sometimes the cost is money. More often, it’s

Your credibility.

A year of momentum.

The trust of the people who followed you into it.

Who this is for

Leaders with a big call on the horizon who want it tested before they commit. People who would rather hear the uncomfortable thing now than find out later.

Who this isn't for

Anyone who wants to be told what to do, needs a cheerleader, or is looking for a quick fix. If you’re carrying something heavier than work, I’ll gladly point you to someone better placed to help.

At sea, you check the weather before you leave the harbor, not halfway across. Same with decisions.

In their words

“Sascha has been one of the people I could always rely on for an honest perspective and a good challenge. He doesn’t give you standard advice. He challenges your thinking and helps you see things you might otherwise miss. Today, as a CEO myself, I still value having someone like Sascha to spar with.”

Martin
CEO at Digital Dinamics, former Googler

“Sascha has been an excellent thought partner. What I value most about his coaching is his ability to ask the right questions that often challenge assumptions, and surface perspectives I hadn’t considered. I consistently leave our sessions with sharper perspectives, renewed focus, and ideas I can put into practice immediately.”

Bernardo Cervantes
Co-founder and COO, Concerto Biosciences

The question nobody asked

The CEO of a biotech company was running its first human trial. Data was coming in too slowly, and he couldn’t work out why.

I asked one question: had he told the research partner how much those data points mattered? His answer was “They should know.” When we dug a little deeper, it turned out he’d never actually said it.

He called them that week. The results didn’t change, of course, but they started arriving faster and more often.

He's one of the sharpest people I've worked with. That's exactly why nobody questioned him.

Who you'd be talking to

Twelve and a half years at Google. More than half a billion dollars freed up by one question nobody had asked.

These days I spar from wherever the water is.

How it works

A first conversation

Find out what it’s like to think out loud with someone who wants nothing from you.

Thirty minutes. Free.

Before you commit

Bring the call you’re about to make. Over three sessions, we test it until you know where it’s strong and where it isn’t, and the questions that matter are still with you when you decide.

Three sessions, about six weeks.

Your sparring partner

Someone who knows your world, a message away. The big calls don’t have to be made alone.

Two sessions a month. Month to month.

What you bring stays outside the building. I reply within a day, unless I’m underwater. Literally.

How sparring works

In the making

Sparring days at sea and on the trail.

For a handful of leaders a year. A full day outside, with the thinking spread across it instead of squeezed into an hour.

Hear about it first through the newsletter

Bring the decision.

Not ready yet? Start with the audio briefing, made for the walk between meetings.

Field notes, once a month

A short note on decisions and judgment, in plain words. No courses, no workbooks.

You’ll start with a gift: a 10-minute audio briefing for the walk between meetings.

  • Why brilliant teams fall silent right when scale demands candor.
  • The capacity trap that turns founders into bottlenecks.
  • How to stress-test a strategy before you lock in the quarter.

One email a month, sometimes less. Unsubscribe any time.